Comments on: Lies, Damn Lies and Statistics for B2B Social Media http://www.b2bcoffeeshops.com/2009/09/02/lies-damn-lies-and-statistics-for-b2b-social-media/ Marketing and Communications B2B Style Sat, 19 Jun 2010 02:42:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jonathan Blank http://www.b2bcoffeeshops.com/2009/09/02/lies-damn-lies-and-statistics-for-b2b-social-media/comment-page-1/#comment-213 Jonathan Blank Thu, 17 Sep 2009 21:24:56 +0000 http://www.b2bcoffeeshops.com/?p=314#comment-213 Andrew, that's a helpful statistic on the % breakdown of B2B budgets. I think we're going to see a lot of experimenting going on based on these numbers. Will be interesting to see who puts the puzzle pieces together in a cohesive way. Andrew, that’s a helpful statistic on the % breakdown of B2B budgets. I think we’re going to see a lot of experimenting going on based on these numbers. Will be interesting to see who puts the puzzle pieces together in a cohesive way.

]]> By: Andrew http://www.b2bcoffeeshops.com/2009/09/02/lies-damn-lies-and-statistics-for-b2b-social-media/comment-page-1/#comment-212 Andrew Thu, 17 Sep 2009 17:36:33 +0000 http://www.b2bcoffeeshops.com/?p=314#comment-212 Here's a fourth statistic which should justify any B2B social media investment. In a recent survey we've conducted with 100 leading B2B marketers we found... 39% of B2B budgets are now allocated to new media – 15% to web development, 12% to email, 10% to online ads and admittedly only 2% to social media However, 70% of B2B marketers plan to increase spend on social media in the next 12 months (and interestingly 57% feel they don’t know enough about this area) So, you might not be investing... but your competitors are. More details of the survey can be found here - <a href="http://www.circle-research.com/b2b-marketing-research/case-studies/b2b-marketing-research-trends.php" rel="nofollow">B2B social media report Here’s a fourth statistic which should justify any B2B social media investment. In a recent survey we’ve conducted with 100 leading B2B marketers we found…

39% of B2B budgets are now allocated to new media – 15% to web development, 12% to email, 10% to online ads and admittedly only 2% to social media
However, 70% of B2B marketers plan to increase spend on social media in the next 12 months (and interestingly 57% feel they don’t know enough about this area)

So, you might not be investing… but your competitors are.

More details of the survey can be found here – B2B social media report

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