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	<title>Comments on: Trust Me On This</title>
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	<link>http://www.b2bcoffeeshops.com/2009/09/20/trust-me-on-this/</link>
	<description>Marketing and Communications B2B Style</description>
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		<title>By: Meredith</title>
		<link>http://www.b2bcoffeeshops.com/2009/09/20/trust-me-on-this/comment-page-1/#comment-223</link>
		<dc:creator>Meredith</dc:creator>
		<pubDate>Tue, 22 Sep 2009 05:32:06 +0000</pubDate>
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		<description>Jonathan, &lt;br&gt;&lt;br&gt;When firms determine the benefit of trust, it is equally important for them to remember the costs of dishonesty. George A. Akerlof (famous for the coining the lemons market) discusses in detail the costs of dishonesty in terms of potential consumer exit from the market and as measured by the quality amount the seller cheated out of the consumer. I highly recommend Akerlof&#039;s &quot;The Market for Lemons: Quality Uncertainty and the Market Mechanism.&quot;  &lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.jstor.org/pss/1879431&quot; rel=&quot;nofollow&quot;&gt;http://www.jstor.org/pss/1879431&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Jonathan, </p>
<p>When firms determine the benefit of trust, it is equally important for them to remember the costs of dishonesty. George A. Akerlof (famous for the coining the lemons market) discusses in detail the costs of dishonesty in terms of potential consumer exit from the market and as measured by the quality amount the seller cheated out of the consumer. I highly recommend Akerlof&#39;s &#8220;The Market for Lemons: Quality Uncertainty and the Market Mechanism.&#8221;  </p>
<p><a href="http://www.jstor.org/pss/1879431" rel="nofollow">http://www.jstor.org/pss/1879431</a></p>
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		<title>By: Meredith</title>
		<link>http://www.b2bcoffeeshops.com/2009/09/20/trust-me-on-this/comment-page-1/#comment-217</link>
		<dc:creator>Meredith</dc:creator>
		<pubDate>Tue, 22 Sep 2009 01:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bcoffeeshops.com/?p=397#comment-217</guid>
		<description>Jonathan, &lt;br&gt;&lt;br&gt;When firms determine the benefit of trust, it is equally important for them to remember the costs of dishonesty. George A. Akerlof (famous for the coining the lemons market) discusses in detail the costs of dishonesty in terms of potential consumer exit from the market and as measured by the quality amount the seller cheated out of the consumer. I highly recommend Akerlof&#039;s &quot;The Market for Lemons: Quality Uncertainty and the Market Mechanism.&quot;  &lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.jstor.org/pss/1879431&quot; rel=&quot;nofollow&quot;&gt;http://www.jstor.org/pss/1879431&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Jonathan, </p>
<p>When firms determine the benefit of trust, it is equally important for them to remember the costs of dishonesty. George A. Akerlof (famous for the coining the lemons market) discusses in detail the costs of dishonesty in terms of potential consumer exit from the market and as measured by the quality amount the seller cheated out of the consumer. I highly recommend Akerlof&#39;s &#8220;The Market for Lemons: Quality Uncertainty and the Market Mechanism.&#8221;  </p>
<p><a href="http://www.jstor.org/pss/1879431" rel="nofollow">http://www.jstor.org/pss/1879431</a></p>
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		<title>By: jonathanblank</title>
		<link>http://www.b2bcoffeeshops.com/2009/09/20/trust-me-on-this/comment-page-1/#comment-215</link>
		<dc:creator>jonathanblank</dc:creator>
		<pubDate>Mon, 21 Sep 2009 03:52:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bcoffeeshops.com/?p=397#comment-215</guid>
		<description>Well, I Iearned from you early on that comments should get a reply. Hope this helps with our mutual trust. I am looking forward to your next post on trust. For now, I am going to trust my instinct to watch the end of the Emmy&#039;s.</description>
		<content:encoded><![CDATA[<p>Well, I Iearned from you early on that comments should get a reply. Hope this helps with our mutual trust. I am looking forward to your next post on trust. For now, I am going to trust my instinct to watch the end of the Emmy&#39;s.</p>
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		<title>By: ConversationAgent</title>
		<link>http://www.b2bcoffeeshops.com/2009/09/20/trust-me-on-this/comment-page-1/#comment-214</link>
		<dc:creator>ConversationAgent</dc:creator>
		<pubDate>Mon, 21 Sep 2009 03:31:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bcoffeeshops.com/?p=397#comment-214</guid>
		<description>For firms who get it, I&#039;d also look into BeeLine Labs [http://www.beelinelabs.com/ ]. Of all the thing I list in my posts, probably one of the more important ones is &quot;do something with what you learn&quot; from customers. It&#039;s not easy when the organization is not aligned that way, but it gets easier and easier when you start doing it.</description>
		<content:encoded><![CDATA[<p>For firms who get it, I&#39;d also look into BeeLine Labs [http://www.beelinelabs.com/ ]. Of all the thing I list in my posts, probably one of the more important ones is &#8220;do something with what you learn&#8221; from customers. It&#39;s not easy when the organization is not aligned that way, but it gets easier and easier when you start doing it.</p>
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